Toggle® generates revenue a year ahead of schedule

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This startup within Farmers Insurance quickly started focusing on renters insurance as their first project and named the new business Toggle.

Using Feedback Loop’s agile research platform, Toggle conducted research across the organization’s key areas of focus. Feedback Loop data helped the team reduce the time from ideation to launch from a projected 18 months to five months, all while ensuring every decision they made solved the modern renter’s pain points and built Toggle’s value for customers.